Ok, I admit… I haven’t written a single word on my blog since a long while… But each time I attempt to draft something, I realize that it is something related to projects I am working on… And for obvious reasons, I do not want to write about my daily tasks or those projects. (I am a bid manager in the business development department of a company, you get it? 
)
So what shall I write about?
A topic could be based on my professional observation and an unsurprising frustration… Maybe I can write about the very famous thing. Yes, that thing. Yes, yes, yes, you are right. I will write about social media, yaaaaay. And the topic will be:
“Social Media: If you are not ready for it, just forget about it”
To start with, social media is not about having a monologue… It is about creating a dialogue. These famous social media platforms are not only for keeping your target groupz updated about your campaign’s latest news or place and timing of your in country events. It is about answering a question properly, when you receive a question from your target audience… And then, receiving another question. And answering to that too. And all of a sudden receiving a nasty comment. And responding to that comment too? Wohoooo… And let me tell you from now, you will receive that question or comment. So, are you ready to face it? Are you ready to answer with correct and relatively satisfactory information? If you do not, you will receive frustration… You will receive loss of faith in whatever the message you are trying to communicate. If you don’t have the guts for responding the questions and comments in a satisfactory manner… Well… Just forget about it.
Secondly, social media is not a fashionable t-shirt that you can wear on today and wear off tomorrow. It requires continuity (so, don’t do what I do). Will you be able allocate the necessary time and effort to it? Will you be able to feed the dialogue, day and night (if possible without the heavy EU jargon pleaseee)… Do you have the resources to keep it living? If not… Just forget about it…
Third, do you really follow what is going on internet? Will you be able to keep yourself updated about the new websites, new platforms, new trends? Will you be able to keep all these “stay connected” to each other? If not… Really… Please… Forget about it.
Finally, if you are not like the ones below… Or do not have any employee like them… My dear… Forget about it…
